What is Interest-Based Advertising?Why am I seeing that blue icon?How Your Information is UsedThe Icon and How It WorksThe Icon is Your BeaconManaging What You ShareReport a ComplaintAll advertising seeks to show the right products to the right audience at the right time.When you see the blue triangular icon in ads or on websites and apps, it is meant to alert and inform you that interest-based advertising data is being collected or used on that device.The process of serving online ads based on predicted interests relies on recognizing cookies that are stored by web browsers or advertising IDs set on mobile devices.The AdChoices icon is there to inform you that data is being collected or used for interest-based advertising on your device by a company.In Canada, you have privacy rights that companies need to adhere to - and that’s why you see the blue icon - it’s there to inform and empower you to take control.Through the AdChoices self-regulatory program, you can opt-out of interest-based advertising and also report any issues with interest-based advertising that you encounter.Companies registered in the AdChoices self-regulatory program are held accountable.Digital Advertising Alliance of CanadaAssociations of DAACAssociations de DAAC